When it comes to real estate, the psychology of selling is always present. Whether you’re aware of it or not, you’re sending messages to your buyers! Make sure you send the right message! Find out what you’re saying by reading our latest article!
To understand your buyer, you need to know who they are. While avoiding stereotypes, you can learn about the demographics of your region. Is it mostly families or singles? Young people fresh out of school or retired couples? Ask yourself what kind of person your future buyer might be. Try to imagine it in as much detail as possible. You could even give it a story! Ask yourself what he’ll be looking for in a home, and make sure he finds it in yours!
Clutter gives the impression of being intrusive
When you feel you’re invading someone’s private space, you feel uncomfortable. And when you’re not comfortable, you don’t make an offer. Personal belongings make visitors feel invasive. It makes them feel like they’re somewhere they shouldn’t be. This is NOT the atmosphere you want to create to sell! Your visitors will have to try to imagine themselves living in the house, and this will be much more difficult if your wall is decorated with bowling trophies or life-size family photos.
Get your belongings out of sight and declutter the house from one end to the other. Don’t leave paperwork on desks or photos on the fridge. Try to create a clean, inviting and relaxed space.
A home made for your buyer
Buyers don’t want to buy, then make a ton of changes to the property. A family with young children is unlikely to make an offer on a property that has a swimming pool surrounded by a cactus garden. If your neighborhood is predominantly made up of families, keep this in mind and make sure your work and additions add a safer touch to the home.
In the same way, a large mural of Princess Elsa in the children’s bedroom might make a retired couple reluctant to buy. Potential buyers need to be able to imagine themselves living in the space with ease. Neutral, sober wall tones allow you to imagine the room transformed into an office or guest bedroom. Always keep your typical buyer in mind when planning visits! To attract as many potential buyers as possible, keep your home clean, fresh, elegant and warm!
A role for every room
People sometimes use one piece to do more than one thing. For example, a guest room can also be used as a work office. Or a gym can be used as a playroom. These combinations are very practical for you and the other members of your family. However, for a potential buyer, these combinations can be confusing, even overwhelming. A classic office is a place that anyone can easily imagine using. It’s also a place that can be transformed into another if desired, but let your visitors think of the different possibilities for themselves. Giving each room a specific role will make your home look tidier, more organized and more attractive.
Home staging
A good home staging job can make all the difference when you want to sell quickly at the price you want to receive. Clutter, uncleanliness and neglect can give your potential buyers the impression that you don’t take good care of your home. If you don’t take care of what people can see with care and attention to detail, you may not be taking care of the rest either… A thoughtful home staging job will tell visitors that you’re proud of your home. This will add to the perceived value of the property and tell any potential buyers that you are taking good care of your property.
