When you’re trying to sell your home and the sale drags on, it often ends up costing you a lot of money. Our latest article is designed to help you sell quickly and avoid getting caught up in one of those notorious sales that just drag on and on.
When a house is advertised for sale and remains on the market for several weeks or months at a time, its chances of being sold diminish exponentially. In effect, the house will be further and further down the list of properties for sale, and therefore less visible to potential buyers. When a house stays on the market too long, people think there’s something fishy going on. Even if it’s in excellent condition, a home that’s been advertised for a long time will often be overlooked by buyers. On real estate websites, visitors can easily see the changes that have been made to the price of a property. They can also find out how long it’s been advertised at a glance. Repeatedly lowering the price of a property is a bad idea; it gives the impression that the owner is desperate. Buyers then think they can offer an even lower price and that it will be accepted. Below are a few reasons why your home might not sell, and some tips on what you can do to turn things around.
Why it won’t sell
It’s advertised at too high a price
When a house is advertised at too high a price, potential buyers tend to ignore it. The ad ends up at the bottom of the list. As a result, even if the price is lowered, fewer buyers will find the property because it’s less visible.
It is poorly described or the photos are of poor quality.
A small imperfection in your ad or advertisement is enough to turn off a buyer. All too often, we find ads with too few photos, or with photos of poor quality. If you want your ad to work, you’ll need to take the time to pick up and clean the house. Also, make sure the lighting enhances your home when you photograph it, or hire a professional to show it at its best. Making a few small expenditures up front could make a huge difference to the response you receive after posting your ad. And don’t forget to make sure that the advertising version is impeccable! Highlight the features that make your home a great place to live, as well as the services that go with it, and make sure you leave nothing out.
She looks dark and brooding
When people come to visit, they shouldn’t feel they’re visiting a cave. Open the curtains and let the natural light flood in. Your potential buyers will be more comfortable in an open space than in a dark, confined one.
It comes with major work to do
Most creditors are reluctant to grant a loan to someone to buy a house in need of renovation. If your property is falling into disrepair or really needs a makeover, selling it outright will probably be your best option.
What a slow sale costs you
The longer your property remains on the market, the more you spend to keep it there. You’ll be wasting hundreds upon hundreds of dollars on electricity bills, home insurance and taxes. On top of all that, you’ll certainly be investing a lot of time and money in preparing for the market, without knowing whether you’ll actually manage to sell or at what price.
What you can do to change things
Avoid the traditional real estate market as a whole
Many homeowners in Montreal and across the country choose to sell their homes directly to a real estate professional. It’s a straightforward sales process that involves no commissions, no renovation costs and no uncertainty about the closing date. Vendre Maison Vite is a team of direct buyers who can make you an offer almost instantly. And there’s no obligation. If you’ve already tried to sell, without success, or if you want to sell without having to spend or wait, selling direct is an option you should seriously consider.
Rethink your marketing techniques
If you decide to advertise your property for sale again, you’ll be able to do things differently. If you’re going to do it, do it right. Take the trouble to invest by hiring a professional photographer or videographer and purchasing enhanced visibility packages for your ads. Do everything you can to reach as many potential buyers as quickly as possible.
Advertising at the right price from the outset
Nothing can hurt a property for sale listing more than an unrealistic asking price. People will think the house isn’t in their price range or that you don’t know what you’re doing at all. Either way, your ad won’t be taken seriously. By advertising your home at the right price from the outset, you’ll increase your chances of reaching a large number of potential buyers and selling quickly.
Do you own a home in the Montreal area and want to sell it? Whether you’ve already tried advertising your home for sale or not, we can help you sell without going through the traditional market. So you don’t have to wait, you don’t have to spend, and you don’t have to worry. Direct sales have so much to offer! We can make you a fair and honest offer for your Montreal home!
