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Selling your Montreal home through an agent? Then read this article on the 4 mistakes to avoid when advertising your home for sale with a Montreal agent.

If you’re looking to sell your Montreal home, or if you’re an agent selling homes in Montreal, you’ll want to find out about the 4 mistakes to avoid when advertising your home for sale with a Montreal agent.

First of all, don’t think you can sell right away.

The real estate market is constantly changing. It can even be completely transformed overnight. That’s why you should always be realistic about how long it will take you to sell.

If you’re a seller, expect it to take a few months to complete the sales process. That’s how long it takes to repair the house, show it, negotiate with the buyer, choose a closing date and move. If you’re an agent, be careful. Don’t make empty promises to the owners with whom you do business. Instead, set realistic expectations for them.

Secondly, don’t think you’ll sell at the advertised price.

Mistakes you should avoid when listing with an agentThe asking price on an ad is only the starting point of the sales process. It demonstrates a salesperson’s aspirations.

If you’re a seller, recognize that the price you sell for will most likely be different from the one you’re asking. If you’re an agent, take the time to explain this concept to the homeowners you deal with.

Thirdly, don’t think that all the money goes straight into your pockets.

You might think that all the money raised from a real estate sale (minus what’s owed on the mortgage) is direct profit. This is not the case.

60-day notice, late mortgage paymentIf you’re a seller, find out about your agent’s commissions, closing costs and other expenses. If you’re an agent, take the time to talk expenses with the owners you deal with.

Fourth, don’t assume that the first offer will be the right one.

Often, buyers make an offer, only to discover that, for one reason or another, they won’t be able to receive the financing they need to make the purchase.

If you’re a seller, be prepared to see one or two potential buyers walk away before you find the right buyer. If you’re a real estate agent, take the time to explain this concept to the sellers you deal with right from the start of the sales process. That way, they’re ready to face any situation.

In brief

Whether you’re a homeowner looking to sell or a real estate agent representing sellers, these 4 common mistakes sometimes come up when selling a property.

Thinking of selling your home? Are you an agent representing sellers?

We are real estate professionals and would be pleased to discuss with you how we can help each other. Call our team at 514-320-1000 or fill out this form to get in touch with us.